Retrieval that cites its sources
Search and copilots that answer from your own material and point at the passage they used, so a reviewer can check the claim instead of trusting it.
Python · pgvector · evaluation sets
AI engineering · Surat, India
Most AI projects die after the demo, not during it. Retrieval quality slips. Nobody owns the evaluation set. Costs creep. Eventually the team goes back to the spreadsheet. We build the system and the operating discipline that keeps it alive.
What we build
Search and copilots that answer from your own material and point at the passage they used, so a reviewer can check the claim instead of trusting it.
Python · pgvector · evaluation sets
Tool-using systems that carry a task through the software you already run. Where being wrong is expensive, a person approves before anything commits.
Orchestration · tool APIs · audit logs
Forecasting, scoring, inspection and OCR built against what you actually have. Missing fields, bad scans, drift. Not a clean benchmark set.
Training · monitoring · retraining
Interfaces, APIs, workflow logic. This is usually what decides whether a working model becomes something the team opens every morning.
Next.js · FastAPI · cloud deployment
The mechanism
Point at a word. The arcs are the other words that change its meaning, which is what a transformer computes on every token. Getting those weights right on your data is most of the job.
Trusted by product teams shipping real AI
Proof of delivery
Five years of shipping AI under engineering discipline. Every figure here maps to a system that is still running.
Copilots, retrieval search, agent workflows and vision pipelines, all running in real environments.
Remote-first delivery across five timezones.
From kickoff to the first real traffic through the system.
Strategy, design, engineering, and support after launch.
From lead intelligence to voice AI and automation platforms, the work has to prove SoftUs can handle serious product and engineering pressure.
One offer, six surfaces. Pick a single capability or compose them into a full product programme, every engagement carries the same delivery discipline.
No black box and no six-week silence. Each phase ends with something you can open, run or argue with.
Problem framing, data audit, success metrics, and risk surface. What the system must never get wrong, agreed before anyone writes code.
Models, retrieval, agents, APIs, evaluation, monitoring and integration boundaries, drawn against your real stack rather than a reference one.
Sprint-driven slices: clickable UX, backend orchestration, model behaviour, and acceptance criteria you can see every week.
Evaluation harnesses, shadow traffic, regression sets and human review queues, all before anything reaches a user.
CI/CD, environments, observability, alerting, fallback paths, and an ownership document that survives a change of vendor.
An AI-driven lead generation platform that consolidates data from 10+ verified sources into a unified, CRM-ready database. It enriches and deduplicates contacts in real-time, automates CRM synchronization, and significantly improves lead accuracy, helping sales teams save time, increase outbound efficiency, and boost conversion rates.
Read full case studyAcross fintech, healthtech, legaltech, edtech, D2C, and more, one production handover at a time.
Fraud rate cut 11×
SoftUs gave us a containerized model, a monitoring dashboard, and a retraining pipeline by sprint five. Fraud dropped from 3.4% to under 0.3% within the first month.
Arjun Mehta
CTO
Fintech Payments, India / US
From 3 hours to 20 minutes
Analysts went from three hours per compliance question to under twenty minutes, with sourced references. Not a single hallucinated answer in over 400 real queries.
Sarah Chen
Head of Legal Ops
LegalTech, Singapore
MT5 live in six weeks
Three agencies failed on this. SoftUs scoped it in one call, had a backtest environment in week two, and we went live on MT5 in week six. They also flagged two critical flaws in our strategy logic.
Marcus Forde
Co-Founder
Trading SaaS, UK
Practical strategy and engineering notes for teams planning AI systems that need to work outside the demo.
The questions founders and CTOs ask us most. If yours isn't here, bring it to a 30-minute scoping call, we'll be specific.
Start here
An idea, a workflow that is eating your team's week, or a model that works in a notebook and nowhere else. Any of those is enough to start.